Further Research...

How to create a successful viral campaign

There is no real set order in which allows anyone to create the best viral campaign but there are different factors in which I have to take in account when creating one. Some of which have been found from the research above such as having good content by just being creative and including something that hasn’t been seen before. Creating some sort of conversation so that it has the ability to show that it will be talked about after the campaign has been seen. The length of the video so that people do not get bored over a clip to long or don’t understand it by it being to short. Finally one of the most important factors, the technical set-up of the video and if it Is easy to send and share to others. If this is not possible than the viral campaign would not be passed on and would become useless.

http://www.youtube.com/watch?v=eoIPdRbPOmU

This is a viral campaign that was used for Ps4 which has not been released. This was smartly done as it shows that the capability of the consol is too good even for a gamer. However as the consol has not even been created yet the campaign suggests that it has. This would grab the audience’s attention and would suggest why it is effective.



Young people and violence

Violence in gaming was the other factor in which had been researched and through this I was able to find that younger people use the violence they learn from gaming and apply them to society through ethnic/cultural differences.
“Knowledge about young people’s views on violence and acceptance of violence in different contexts has important implications for violence prevention initiatives, particularly those in schools. If young people’s acceptance of violence is linked to their understandings of appropriate gender behaviour then an inherent aspect of effective violence prevention will also be to destabilise existing gender norms and expectations.”

The psychological effects of violent media on children

Violence applied to the younger age ?

View from researchers suggests that performing violent acts in video games may be more contributing to children's aggression than passively watching violent acts on television. According to this view, the more children practice violent acts.
On the other hand the makers of these violent types of media such as movies, video games and television argue that violent children are drawn towards these types of violent entertainmen



example of a viral campaign.